jyogen - 助言 - advice - 上限 - upper limit

Houston Business Advice

Hi. I'm Bert Martinez. Thanks for joining me. I want to talk about the two myths that are out there about starting a business that a lot of people share. And one of these myths is that you get to be your own boss. Why, that's about the further thing you could ever think of. When you are in a job the like you may have right now, you're thinking, "Oh, if I could have my own company, I'd get to be my own boss and that'd be great."

Now, what you have right now maybe is a job where you got a a**hole for a boss and you got a guy that's telling you what to do and when to do it and how to do it, and there are probably days you don't really care for that person very much. Well, trading for that to get something else, you have to kind of be careful what it is you're trading it for because when you go on business for yourself, you get to be your own boss for a short while and it's a very, very short while. And then pretty soon, you have other people who become your boss. They are your employees. They literally become your boss. Your customers, they become your boss. Your bankers and lenders, they become your boss. Your vendors and suppliers, they become your boss. No, no, not technically, not legally. They will never call themselves your boss. But they will do same things as this jerk you're calling a boss has been doing to you. They'll tell you what to do, they'll tell you when to do it, they'll tell you where to do it, and they'll tell you why to do it. And then they'll tell what the implications are if you don't do it.

Now, I'm not trying to talk you out of this. I'm not trying to make it sound so pessimistic. But I want you to understand it before you get started. That if you're getting in to be your own boss, that isn't the right reason 'cause all you're really doing is trading one boss perhaps for a whole bunch of other bosses. Do you see what I mean?

Now, the second myth. The second myth that some people suffer from is they think, "Well, I'll be independent. I'll be, you know, in charge of my own time. I'll be able to come and go and do what it is I want to do." Well, that's way wrong also. When you're in business for yourself, you become more dependent on that business than anything you've ever done in your entire life. You now will have less freedom to go do the things you really want to go do than you've ever had as an employee working for another company.

Again, I'm not trying to talk you out of it. I want to talk you into it. But I want you to know what you're getting into before you start. I don't want you to be operating under a bunch of misconception, and I don't want you to have some dream that, you know, that things are going to remarkably different on day one. They're not going to be different on day one. Now, they can become different as you grow and as you become successful and as your company gets to a place that can provide some wonderful things for you and the people that have helped you get there. Then all of a sudden you do get some independence, you do get some freedom, and you do get the luxury of not showing up all the time and playing golf in the middle of the week and taking extended vacations and doing all kinds of neat, cool things. But man, you got to pay the dues for that lifestyle.

Bert Martinez is an award-winning Sales & Business Expert who amazes audiences, and transforms teams quickly. CNN calls Bert the "Houston's Business Jedi", CBS says, Bert Martinez is to business what Chris Angel is to magic - mesmerizing to watch!"


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